I'd call them great sales/PR men. And to me there is nothing wrong with hyping, if it can eventually be proven correct. Joes endeavor is in the arena that is full of sharks, doing everything possible to bring him down. His company is set up so no one can come in and buy and bury it. He also has to get the bands out, and do a little hollering, so he won't be drowned out by the trahsers and bashes. I have pesonally seen small businesses destroyed in their infancy, not because their didn't have a good product, but because of negative publicity, and personal attacks by individuals wanting to make a mark for themselves. Joe is showing his strength by having the open house and bringing in Ernest Borgnine and getting into the politics of California. Its a survival technique. Its to keep the name of BAAT out in the open. And if we can trust in what they say, one contract with a foreign interest and this whole ball game will have changed. The "baby will have been born", and it will be screaming for attention. You can have a great idea, but if you don't know how to market it, it usually sinks. We have seen recently, and indications are growing that Joe is also a good PR man. Or someone is, in that organization. And I personally think "that organizaiton" is a lot bigger than it will show
on a balance sheet. I think Joe has some powerful folks in the background, doing leg work on the other divisions. it just does not look like a "one man show". IMO, of course. |
