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Technology Stocks : Apple Inc.
AAPL 272.43+0.2%11:09 AM EST

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To: van wang who wrote (9507)3/16/1998 2:40:00 AM
From: Eric Yang  Read Replies (1) of 213176
 
Hi Van,

The recent rally can be deceptively tempting for shorts, but I would suggest that you read a few short articles on my web site to get a feeling of what you are getting into.
macevolution.com
I don't think there are many people who has shorted AAPL in the last 5 month that managed to live and tell about it. It's always possible to make money if your timing is good but personally I think there are so many better candidates to short at this time. Apple's recent rally isn't like the price hike back in Aug 6th.. This run up took place over the course of several weeks. The stock is making gains at a steady and healthy rate. From a shorts perspective it must have been slow and agonizingly painful.

PE isn't everything. AAPL had a PE of infinity just a few month ago and yet it was a great buy in retrospect. There are a dozen reasons that make AAPL attractive to investors. They were discussed here on SI long before the recent rally. Without being a Mac diehard I think it's hard for you to understand the potential of this company and its products, but looking at the statistics there are quite a few bright spots. Book value is quite high, price/sales is low even during restructuring, cash position is healthy, and P/E was relatively low before the recent rally. I fully expect AAPL's profit to grow significantly over the next year.

Of course it's important to re-evaluate the situation after every rally. Our next major opportunity to re-evaluate things will be Apr 15 when Q2 results have been announced. I think we're currently in the middle of a second rally...there should be another one at the end of the month...purely speculation but in a day or two I'll add another chart/short article to AAPL Investors page to explain why.

Eric
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