Re: My solution....MARKETING! Intel should get out there and spend some of those billions on an advertising blitz second to none. And it should be targeted Television commercials, radio adds, print and so forth.
They should also dump those silly bunnies hopping around and get serious! Does anyone really think those bunnies have caused many people to buy a computer who never owned one before??
Michael, who do you think Intel's direct customers are? It's not you or I, but rather PC mfgrs.
While the thought of Intel engineers dancing around to the Ohio Players or Wild Cherry instead of minding the fabs is unsettling, the ads are a successful method of advertising the Intel brand. The purpose here is for you or I to insist only on computers w/ Intel products inside the boxes.
While Intel is not marketing it product directly to the public, it does a hell of a lot of advertising w/in the retail channel via its Intel Inside co-op advertising program. When you see a Gateway, Dell, et al ad on TV w/ the phase Intel Inside and the familiar "ding-a-ding" at the very end, that is an ad paid for largely w/ Intel co-op $.
I guess what I'm saying is that Intel's job is to market its compenents in the fashion it does, but it's up to the Dells and Gateways of the world to sell you on a computer and their brand in particular.
As far as Intel's plans re: creating demand for its products, refer back to the Feb. '97 issue of Fortune, which features excellent articles on Intel and its plans for the future.
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