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Technology Stocks : Intel Corporation (INTC)
INTC 34.50+2.6%Nov 21 9:30 AM EST
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To: greenspirit who wrote (50660)3/16/1998 4:14:00 PM
From: Khris Vogel  Read Replies (2) of 186894
 
Re: The Intel Inside campaign and the deal they have worked out with OEM's are great. I disagree though, Intel should not just leave it up to the Dell's of the world to sell you a computer.

My point is, how does Intel create the desired demand from the 60% of the population which has still not chosen to purchase a computer at all? Ali's points are valid, but advertisement can have an effect.

Michael, for what it's worth, I still don't fully agree. Obviously, the more computers sold means more sales for Intel. But to carry an analogy to another industry - is it up to a manufacturer of sunroofs or seatbelts to sell cars for GM and Ford?

Intel marketing the concept of computer usage does not translate into sales for them if consumers were to buy the cheapest computers available driven by garbage like AMD or Cyrix CPU's. Rather Intel needs to publicize its brand identity so that consumers insist on the lastest and greatest Intel has to offer. And while we agree that the Intel commercials are silly, they do create brand identity. A few years ago, a grandmother in Boise would have not known an Intel chip from a Ruffles, but I think that it's safe to say that it's no longer the case.
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