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COKE: To grasp the magnitude of selling 336 BILLION bottles of soft
drink/yr, I did the following. I stretched a sash around the Earth
at the equator, pulled the northern edge of the sash 3,000 miles up,
and the southern edge 3,000 miles down. Laying the sash on the
floor, I had 24,000 mile x 6,000 mile rectangle. I cut off 16,000
miles of sash (oceans), and placed all Coke customers equidistant in
the remaining 8,000 by 6,000 mile rectangle. I then placed a syrup
factory every 1,000 miles, and had each syrup factory deliver to
bottlers for 500 miles in every direction. I placed a bottler
every 100 miles. My result is an estimate that it takes 4,500 to
5,000 factories to do the job. Coke is going dwarf the Bristol-Myers
contract. |