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Non-Tech : Any info about Iomega (IOM)?
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To: Michael Coley who wrote (50362)3/17/1998 12:55:00 AM
From: Senthil Sankarappan  Read Replies (1) of 58324
 
RE: Some Analysis

Hi All,
First of all, i don't use Zip drives but wanted to find out about the opinion of my friends. I asked couple of guys who don't have Zip drives but know about Zips. They said clearly that they are not willing to spend $150 for a drive and disk for something which they won't use everyday. Then i asked them if they buy a computer which will have a Zip built in, would they just ignore the Zip drive. For that they said they will then consider couple of Zip disks and try to use them since it will be only $10 expense for a Disk. This makes me to think that IOM should concentrate more and more in Zip Built in program and give deals to OEMS to package their drives rather than spending massive amount in advertisement and depend so much on retail sales. We all know that OEM sales are low margin but it is better than having lot of drives in inventory and making a loss.

So, my observation is that people may not run to the stores to buy Zips big time since the early adopters are over now but they will be willing to accept Zip when it comes with their computers. This may be a known fact already but just thought i will point out where IOM should focus (apart from obviuos cost cutting)

Comments?

-senthil
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