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Technology Stocks : Apple Inc.

AAPL 272.27

-0.7%

1:14 PM EST

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To: David Semoreson who wrote (9619)	3/17/1998 3:02:00 PM
From: rhet0ric	Read Replies (2) of 213176

AAPL has better margin at the same retail price point. That's a good point. Another thing is that Apple owns the OS, so that doesn't cost them as much, either. One of the things that the PC makers have been complaining about is that Microsoft charges the same to pre-install Windows regardless of the sticker price (unless this has changed). The main thing affecting margin, though, will be manufacturing costs. L. Gardner (previous post), your point is well taken, too. Apple has many more potential revenue streams than PC box makers. So all Apple has to do is stay profitable until either the new paradigm arrives--or they create it themselves. rhet0ric

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