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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: ToySoldier who wrote (21198)3/17/1998 10:07:00 PM
From: Paul Fiondella  Read Replies (2) of 42771
 
What strategy should they take!!!

-1- Educate their engineering force. Have them listen to Scott McNealy's testimony at the Senate Judiciary hearings. Tell them straight out that their mindshare problems are not due to deficient products but to the fact that a monopoly makes the rules.

-2- Abandon any thought of playing by the rules that the monopoly makes. ITs guerilla warfare. Sell around them, under them, behind them and over them when you trip them up, and don't be afraid to show what happens when you try to implement NT at the enterprise level and it fails.

-3- Develop the best JAVA server and web server for corporate and small business use. Sell NT add on products in the small server market.

-4- Partner even more with NSCP on web servers, IBM on JAVA, SUNW, ORCL on databases etc. etc.

-5- Where you have an technical advantage that gives you a window of opportunity, such as NDS, cut the price to make it a standard BEFORE MSFT can produce a product. Where you have a performance advantage, such as with NSCP's web server, price your product to win the web server market.

-6- And finally recognize that you are an engineering company and find a marketing company to merge with.

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Will that do it for you?
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