IATV - ACTV Interactive Television Message Board

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Microcap & Penny Stocks : IATV - ACTV Interactive Television

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To: eric larson who wrote (1820)	3/18/1998 10:47:00 PM
From: eric larson	Read Replies (6) of 4748

MSNBC ACTV full article: msnbc.com Custom-viewing from ACTV Firm thinks it has interactive TV killer app, but investors see too many questions ahead [Excerpts] March 18 - Meet ACTV. It's a small player in a still-tiny field: interactive television. But some giant names are behind it: the Washington Post Co. owns about 20 percent; Fox Sports Net and TCI have agreed to carry and promote its programming; and General Instrument now places ACTV technology in its digital set-top boxes. GI also bought a stake in the company. So why haven't many investors followed suit? ... So why has the stock failed to escape the doldrums? Reason No. 1: ACTV's fate is mainly in other people's hands. Most immediately, the company has to wait for TCI to fine-tune its launch ... Reason No. 2: The entertainment industry is still vigorously debating what TV should look like in an interactive era. Will video-on-demand be the first killer app? Or e-mail? Or Web browsing? Many industry analysts and investors fear ACTV could get lost in the shuffle - and left behind. Reason No. 3: Uncertain consumer response. This one, of course, is probably the most crucial factor. Just how many cable customers will be willing to pay $10 extra a month for one channel, no matter how good? Results from some similar programming options are encouraging. About 12 percent to 14 percent of dish owners in some satellite TV markets sign up for the NFL's $150 yearly package of pay-per-view games. And premium cable channels like Playboy and Disney typically reel in 5 percent to 15 percent of the subscribers they're exposed to. So for both viewers and investors, ACTV has become a watershed test: to see just how fanatical sports fans really are, to see how fast cable companies are willing to roll out cutting-edge interactive services - and to see whether interactive TV services can begin to rouse a nation of couch potatoes. The answer should begin to emerge over the next few months. ------------ ...And a discussion Thread... bbs.msnbc.com Subject: Want to be director or your own TV? From: Bob Sullivan (MSNBC) Host: MSNBC Date: Wed Mar 18 17:56 PM Some claim that ACTV's "individualized" viewing options will revolutionize the TV experience. Do you believe it has that potential?

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