No, my buddy On the Deadheads Forum does though.
Being the bohemian thread that it is we don't talk
stocks there any more but discuss them through Private
Messages. He liked it at 12 I was hoping to get it closer
to 10 and the rest is history. This is also interesting:
Wednesday March 18, 11:55 am Eastern Time
Company Press Release
New Imation SuperDisk Advertising Campaign Brings
Computer Diskettes and User's Storage Needs To Life
120 MB SuperDisk, 1.44 MB Standard Diskettes Appear in USA Today
Proclaiming : "Save a Little, Save a Lot, Save the World."
OAKDALE, Minn.--(BUSINESS WIRE)--March 18, 1998-- Imation Corp. (NYSE: IMN -
news) this week launched a new print advertising campaign designed to make computer users aware
that the best option for removable storage of high-capacity files also allows them to continue using
their existing 1.44 MB and 720 KB diskettes.
The Imation SuperDisk Diskette print media campaign, themed ''Save a Little, Save a Lot, Save the
World,'' debuts today in USA Today and will appear in upcoming issues of Business Week as well
as other key business and computing magazines. Incorporating a cast of illustrated diskettes, the
series launches in conjunction with the growing availability of SuperDisk diskette drives as a standard
feature or option in new notebook and desktop computers.
The campaign highlights one of the most unique and important features of SuperDisk technology:
compatibility with 120 MB, 1.44 MB and 720 KB diskettes. With a single SuperDisk drive installed
in place of a standard 1.44 MB floppy drive, a user has the choice of ''saving a lot'' on 120 MB
SuperDisk diskettes, or ''saving a little,'' with the same drive, to 1.44 MB or 720 KB diskettes. No
other high-capacity diskette storage device on the market today offers this critical compatibility
advantage.
''Too often, an upgrade to a new technology means making an established one obsolete,'' said Ray
Meifert, SuperDisk business director, Imation. ''That's not the case with SuperDisk technology.
With billions of 1.44 MB and 720 KB diskettes in users' hands today - and billions more each year -
the importance of compatibility is obvious. This series of fun and creative ads will send the message
that SuperDisk is about convenience and compatibility for people who use computers at home, at
the office, or when they travel on business.''
Today's print advertising launch begins the first phase of a broad, integrated marketing and
communications program from Imation supporting SuperDisk technology. The SuperDisk ad
campaign was developed by Ketchum Advertising, Pittsburgh.
SuperDisk technology was co-developed by Imation, Compaq Computer Corp. [NYSE:CPQ -
news], O.R. Technology, and Matsushita-Kotobuki Electronics Industries, Ltd. (MKE). Other
companies that offer products based on the technology or that have announced plans to do so
include NEC, Gateway 2000, Acer America, Siemens Nixdorf AG, Exabyte, Vobis, Mitsubishi
Electric Corp., Hi-Val, Hitachi-Maxell, Ltd., Samsung, Fujitsu ICL, Twinhead Corporation and
Everex.
Imation Corp. supplies a variety of products and services worldwide for the imaging and information
industry. Imation is the world's leading supplier of branded, removable media for data storage
applications. Imation products are supported by a worldwide customer service organization. In
1997, the company generated revenues of $2.2 billion. Imation employs approximately 9,800
people and is based in Oakdale, Minn.
Additional information about Imation is available on the company's Website at www.imation.com or
by calling Imation toll-free at 1-888-466-3456.
Contact:
Imation Corp.
Jason Thunstrom, (612) 704-3164
jsthunstrom@imation.com
or
Fleishman-Hillard, Inc., Minneapolis-St. Paul
Gary Hornseth, (612) 337-0354
hornsetg@fleishman.com
More Quotes
and News:
Compaq Computer Corp (NYSE:CPQ - news)
Imation Corp (NYSE:IMN - news)
Related News Categories: computer hardware, computers
I didn't have the URL someone emailed it to me.
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