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Technology Stocks : BAY Ntwks (under House)
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To: B.K. Ohneis who wrote (4895)3/19/1998 2:12:00 PM
From: Paul Fine  Read Replies (1) of 6980
 
RE product names, I was taught many years ago that before judging advertisements(and brand names fall under that heading), you need to know the objective of the advertising. You cannot judge it in a vacuum. While I am not privy to the objective, my take on the Accelar name is that it is a descriptor: It ACCELARates network speed for the end user. Since when is acceleration(think 1960's muscle cars) a feminine trait? Also, the suggestion of AccelGear speaks to what the product is(hardware), not its end benefit to the user(faster network). Just an old marketing guy's POV.

Paul
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