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Technology Stocks : PC Sector Round Table
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To: tom pope who wrote (42)3/19/1998 5:18:00 PM
From: appro  Read Replies (1) of 2025
 
>>why so many people develop a dependence on AOL when direct access to the Web is now so easy<< Good question. I submit the answer is the inertia of familiarity (staying in the comfort zone) plus some natural fear of the unknown.

1. I started surfing the web three years ago with MSN holding my hand. I would have paid them a premium to stick with my little circle of friends on the bulletin boards behind the gates. BUT a variety in insufferable problems were introduced which forced me to a bare bones isp (Sprynet)which helped me get going again without anything more than my old browser and a new dial up networking script. Big joy for me ever since, but first MSN had to force me out of the nest. Now I'm flyin' free as a bird.

2. My roommate has her computer connected through the same phone line as mine, thus it should make sense we only need Sprynet. Yet she keeps wanting to sign back on with MSN and her favorite, AOL because she likes their forums or whatever. It seems to me, for the most part, those forums are open to anyone now even though AOL does not advertise this fact to their members.

Still, I think AOL has a major brand identity following which is worth a lot when you see what Coke and McDonalds have accomplished with their brands.
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