WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 71.24

+0.8%

3:59 PM EST

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To: Intel Trader who wrote (911)	3/20/1998 1:25:00 AM
From: Mark Pisaro	of 1462

Shorting KO seems pretty risky in a rising market. Even selling out -- despite the precipitous rise -- is hard to do. I'd much rather short MSFT, INTC, or GE <G>. As the KO annual report points out, they'll be pretty thirsty until it's a coke break (e.g. not coffee break) that everyone takes and until coke is drunk to satisfy more than 1/48th of everyone in the world's thirst -- meaning they've got quite a ways to expand. BTW, x-mas issue (1997) of The Economist has a cute little spread linking a country's prosperity to it's consumption of Coke. Statistically significant, even. Nevertheless, KO corrected last year with devastating speed. Does anyone know what the current short interest in KO is? --mjp

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