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Microcap & Penny Stocks : IATV - ACTV Interactive Television
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To: eric larson who wrote (1827)3/20/1998 10:45:00 AM
From: eric larson  Read Replies (1) of 4748
 
"Subscriber Penetration Increases 700 Percent When Interactive
Information Services are Included in Digital Cable Tiers"

LOS ANGELES--(BUSINESS WIRE)--March 19, 1998--

Core Content Package Of 8 - 12 Bundled Interactive Services Spur
Consumer Acceptance According To BHC Survey

An extensive research study which polled cable subscribers from leading MSOs including TCI, Time Warner, Comcast, Media One, Adelphia and Cablevision Systems among others, and covering a broad spectrum of geographically diverse cable systems nationwide, has indicated that a Core Content Package of 8 - 12 bundled interactive services - similar to those currently offered by the Interactive Channel - will be essential to obtaining deep customer acceptance for the new tiers of digital cable television services. Operators are currently proposing digital tiered services to be offered via the new digital set-top boxes currently being deployed.

Respondents who indicated an intent to purchase digital services, soared over 700 percent, from eight to 59 percent when offered a digital service tier which included a bundle of interactive services. Unveiled at the CTAM Digital & Pay-Per-View conference in Los Angeles on March 19, the study was conducted by BHC Consulting of Oakland, California for the Digital Applications Consortium (DAC) which includes Source Media's (NASDAQ: SRCM) Interactive Channel , General Instrument Corporation (NYSE: GIC), TCI's HITS (NASDAQ: TCOMA/B) and Scientific Atlanta's (NYSE: SSA) PowerTV...

full article: newsalert.com
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