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Non-Tech : Any info about Iomega (IOM)?
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To: Rocky Reid who wrote (50790)3/20/1998 12:27:00 PM
From: Alan Rosen  Read Replies (1) of 58324
 
Print Ads

IOM ran a nice 3/4 page ad in the business section of the Chicago Tribune today for Zip. Features a "western" type. I assume that it ran in other major markets as well.

I definitely prefer the print efforts to their t.v. campaign. The quality is much better, and of course the costs are much lower. I would love to see the t.v. $$$ go into a real print "blitz", it would give the impression that Zip is everywhere.

archcc
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