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Technology Stocks : Apple Inc.
AAPL 278.39+0.4%12:36 PM EST
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To: Bill Jackson who wrote (9787)3/20/1998 1:13:00 PM
From: carrngc  Read Replies (2) of 213176
 
>It is a sentimental rise and there is not much more you can get from it.<

Nonsense. Investing in stocks is a matter of balancing risk and reward. For a while, Apple seemed to be in freefall, which made it a very high risk investment. Over the past six months, its revenues have stabilized, its management team has been strengthened, its product line has been upgraded and rationalized, and its marketing and channel strategy have been clarified. All these changes have served to reduce the risk of investing in the company, allowing investors to focus more on the potential rewards. Where the stock will go from here no one knows. But what has pushed it up 100 percent over the past few months is rational investing behavior, not sentimentality.
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