***and cm you wanted the redlight district***
Golly, I was just kidding. But seeing as how I've
been conscripted into service...
Two of the four search engine plays going forward?
Well, given that XCIT is projecting $3 of transaction-based
revenues for every $1 of traditional banner sales--i.e.
WE'RE CHANGING OUR WHOLE PARADIGM, WANNA PLAY?--I vote
for XCIT. There are going to be revenue surprises all
along their path. Plus, addition of MatchLogic was
A REALLY SMART (direct marketing) PLAY.
And, you know, how can I be fully objective about
SEEK? Let's play the theory game:
* SEEK taken out by acquisition: STOCK at $30.
(We're hovering around $18 today--not a bad
play.)
* SEEK has Q2 earnings surprise: STOCK at $30.
* SEEK languishes in its third or fourthness,
squandering whatever SPO buzz that built in
its favor, laughed away from NCSP's table, MOTRO
found with young male consort in Brazilian hotel
room, etc: STOCK at a flaming $7.
* SEEK has major power outage, goes off-line for
three days: STOCK at $8-$11.
* MARKET slides 800 points (one may laugh) in next two months--
SEEK at $6-$11.
Obviously, I'm painting here with a very broad brush.
But, the net of it is, I think SEEK has the most upside
(from a percentage basis) in it of the Big 4. But, I can
be persuaded otherwise. (Call this the WE WERE SO
BEHIND THAT ANYTHING WE DO NOW LOOKS LIKE GENIUS theory,
if you are feeling a bit jaundiced this morning.)
No, really, I can.
That's my $.01 worth. I know, there's a company
called LCOS and another called YHOO. But, now that I've
seen YAHOO magazine, on newsstands everywhere, with Billy
Crystal on the cover, I think YAHOO is in another category...
primed for PORTAL KOMBAT.
Best Regards...
c m
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