Here is a press release that was issued at 8:24 AM! It sounds good but still no definite sign on the participation by the USGA.
Michael J. Pusateri
BusinessWire, Tuesday, October 22, 1996 at 08:24
AKRON, Ohio--(BUSINESS WIRE)--Oct. 22, 1996--
Interactive MultiMedia Publishers Inc. (OTC: DROM) today
announced that the successful result of its test market of IMP's
interactive multimedia kiosks in 30 Northern Ohio golf clubs, was
presented to regional and state amateur golf associations during the
USGA's Golf Handicap and Information Network (GHIN) users' meeting
in Albuquerque, N.M.
The announcement was made by P. Joseph Vertucci, Ph.D.,
president of Interactive MultiMedia Publishers Inc., who said that
Scott Kleinman, vice president, sales & marketing, made the
presentation on Saturday before the assembled golf officials.
The Northern Ohio Golf Association (NOGA) Interactive Kiosk
Joint Venture was carried out at 30 golf courses in Northern Ohio
including Canterbury Golf Club, site of the 1996 United States
Senior Open Championship for seven months, beginning in April 1996.
The purpose of the program, which was developed as a
"proof-of-concept" for the 1996 season, was to target golfers
through interactive technology combining interactive advertising
with the USGA's Golf Handicap and Information Network (GHIN). The
test began in April and lasted for a seven-month period. Golfers
viewed information on products and services on kiosks at the
golf courses before posting their scores to the GHIN service.
"We are pleased with the results of the pilot program and the
response from the Northern Ohio Golf Association has been very
positive," said Dr. Vertucci, noting that this program can easily be
replicated in the more than 8,000 golf courses throughout the 62
regional associations using GHIN. He added that significant revenue
could be generated with a national rollout of the program, as the
national market potential for all clubs is estimated to be between
$75 and $150 million annually.
Dr. Vertucci noted that as a result of the exposure generated
from the presentation before the golf associations, WorldWide Sports
Marketing, the division of Interactive MultiMedia Publishers, which
conducted the pilot, will commence negotiations with the USGA to
offer the interactive kiosks to the 62 golf associations. The
target for phase one would be to install 1500 clubs during the first
and second quarters of 1997.
Interactive MultiMedia Publishers Inc. is a leader in the
international marketplace in the development and sales of
interactive multimedia software, kiosks and CD-ROMs. IMP's clients
include many Fortune 1000 companies, such as Goodyear, Bank of
America and IBM. Professional sports teams and venues include the
Cleveland Cavaliers, the MCI Center, the Utah Jazz, the Phoenix Suns
and the Washington Bullets.
WorldWide Sports Marketing, a division of Interactive MultiMedia
Publishers Inc., is selling advertising space on the kiosks to
sportswear, airline, computer, automobile, financial service, real
estate and resort companies who are focusing on this high income
niche market. Participating advertisers in the NOGA project
included AST Computer, Jet Express and Cleveland Magazine.
CONTACT: Bev Jedynak
312/943-1100 |
