Further Observations...
Lycos, which is a company our company should be talking
regularly with--because we have clients that earnestly want
to advertise online--doesn't even enter our collective
decision set. They bring nothing to the table.
SEEK brings proposals, some more interesting
than others. And because of our positive SEEK results,
we're inclined to listen to them. DCLK is VERY creative
and aggressive in their proposals. (I want to tell you
about one deal they've proposed but I can't until the
ink is on paper--it's a very revealing deal.) YHOO plays like a
big boy plays... not a lot of subtlety or negotiating
wiggle room. ("So, you wanna buy some banners at this
rather tawdry CPM or don't ya?") XCIT? Sometimes it's like they've got a tin
ear to what we're doing. But, I think it's because we
are not dangling $1 million at a throw in front of them--
our biggest prize is about $500,000 a pop at this moment.
Interesting note: BARS' e-boy, Keith Benjamin, holds
court at internetstocks.com where he spins his
observings toward their currently followed portfolio of
e-plays. His most recent number has some observations
about direct marketing on the Web. While not particularly
insightful, it is confirmation of what really is working
on the Web. BTW, if I read yet another supposedly definitive
article about Web and Web commerce that repeats the
chestnut: "While a workable business model has yet to
be found for companies using the Web...", I think I'm going
go e-metic.
Best Regards, Mr. Lindt, You Have A Fine
Thread Here, Indeed...
c m |
