PC Sector Round Table Message Board

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Technology Stocks : PC Sector Round Table

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To: Pierre-X who wrote (134)	3/23/1998 1:01:00 AM
From: LK2	Read Replies (1) of 2025

>>Re: Intel Inside--everyone familiar with PCs knew about Intel anyway<< Don't have any factual basis for my thoughts, but the apparent target of the 'Intel Inside' campaign was not the tech head group, but the consumer and business groups. A PC tech head would probably know about Intel. And some of the people who invest in the stock market might know about Intel. But if you put those two groups together, who probably know about Intel, and compare them to the percentage of the population that doesn't know Intel from AMD or SEG or QNTM or HWP or ..., what do you get? You get a population that is unaware of one of the most important tech companies that exist. Don't equate the name recognition of IBM with INTC. And if you raise the consciousness of the group for Intel, one of the benefits would be that PC buyers would be more likely to check who made the CPU in their PC. Are you going to buy a no-name (AMD, Cyrix), or are you going to buy the premium, 'safe' name? It would be a serious mistake to equate yourself to the average PC buyer, either consumer or business. Regards, Larry

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