Re: Intel Inside -- who??
LK and Stitch:
I'm arguing against the apparent success of the Intel Inside campaign. Yes, benefit derives from strong branding and product image. Yes, benefit derives from raising public awareness. However, these things come from many, many years of solid bombardment. To deem an ad campaign as "wildly successful" after a few years is, it seems to me, an overestimation of its best case impact.
An educational experience can be had by camping out at the local inCOMpetent USA (hats off to MDB <g>) and eavesdropping on the types of conversation that take place between clueless first-time buyers of PCs, and the, uh, not-so-savvy-salesmen there. I'd be surprised if the name "Intel" ever came up. I'd bet you money none of these people will ask for it by name.
Most of the time, these conversations revolve exclusively around numeric metrics, which everyone (thinks) they understand. Megs of DRAM, gigs of disk, Mhz of CPU, inches of monitor ... this kind of thing.
That said, in the long run I believe Intel has a good thing going with the Intel Inside deal, and they should continue to run variations on it. But "hugely successful"? IMHO, Not yet.
God bless,
PX |
