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Strategies & Market Trends : BFT: Will the tulip craze ever break down?
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To: Ploni who wrote (143)3/24/1998 9:33:00 AM
From: sam  Read Replies (2) of 650
 
I have a feeling that BFIT is trying to convince Wall Street that it will successfully be able to leverage their customer base for significant future revenues. We'll see. From the 10k. "Management also believes significant opportunities exist to increase revenues beyond those generated by the sale of membership plans and receipt of dues without significant capital expenditures. To capitalize on the Company's strong brand identity, extensive distribution infrastructure (approximately 320 facilities), significant member base (approximately four million members) and frequency of visitation (more than 100 million member visits in each of 1996 and 1997), management has implemented the following new initiatives: (i) the introduction of a newly developed personal training program now being offered at most of its fitness centers; (ii) the sale of an exclusive line of Bally-branded nutritional products to the Company's members; (iii) the sale of nutritional products, workout apparel and related accessories in BFIT Essentials(TM) retail stores currently located in over 60 of its fitness centers; and (iv) the provision of affordable, comprehensive outpatient rehabilitative and physical therapy services to both members and nonmembers, presently in two of its fitness centers. These new initiatives had a limited effect on the 1997 results, but beginning with 1998, management expects their effect to be more meaningful."
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