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Politics : Ask Michael Burke

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To: eDollar.com who wrote (3524)10/23/1996 5:27:00 PM
From: Knighty Tin   of 132070
 
Chinmoy, The problem is, pre-announcements are very informal and I don't think there is any even loose rules on them. In fact, I remember getting several notes saying that there were fewer negative preannouncements in technology this time, but that was just because they came later than last quarter. According to The High Tech Strategist, negative pre announcements actually ran 17 percent ahead of last quarter. I don't think there is any organization or rhyme or reason to this sort of thing. It works like this. A production or marketing person walks in and says "things ain't going so hot this quarter," or, "wow, things are going gangbusters." Some cos. say, great, and tell everyone about it when the quarter arrives. Others tell analysts. And others announce to the public. They tend to do it soon after they get the news, which can be at any time during the last half of the quarter. Preannouncements are a fairly new phenomenon. Ten years ago there were almost none unless it was general news. For example, J&J was unlikely to announce a slowing in sales at Tylenol, but, when they had a guy poisoning the bottles, they announced that there was a problem. The quiet period generally involves prospectuses or proxies. The ones involving eps reports are set informally by the companies. MB
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