RADCOM Opens Latin American Office
RADCOM further expands its worldwide sales & marketing presence
TEL AVIV, Israel--(BUSINESS WIRE)--March 24, 1998-- RADCOM Ltd. (NASDAQ-nm Symbol: RDCMF - news) today announced that it has opened a new office in Florida which will serve the company's Latin American interests. Staffed with Spanish speaking personnel, the office will promote sales and marketing activities in the emerging Latin American data communications market.
''We are looking forward to a fruitful year in terms of developing the Latin American market. We plan on working more closely with our existing distributors in the area and developing new avenues for successful marketing ventures,'' stated Mr. Moty Ben Arie, RADCOM CEO.
The Latin American market is showing signs of growth in the area of data communications and RADCOM is positioning itself strategically to take advantage of this potential market growth. Increased investment in infrastructure in various Latin American countries, coupled with the deregulation of the market in many places, induced RADCOM to increase its presence in this area now.
The Florida office was opened in an effort to bring the company closer to the market in terms of providing technical support and seminars in Spanish for Latin American networking professionals as well as RADCOM's local distributors. In addition to the Florida office, RADCOM has a company representative in Brazil.
''As the data communications infrastructure becomes more sophisticated in Latin America, the need for test equipment will grow. In the past, RADCOM did not address the Latin American market, and the company feels that the time is now ripe to enter the market in full force,'' continued Mr. Ben Arie. ''This is part of RADCOM's overall strategy of using its accumulated experience in the area of test equipment to broaden its presence in the world.''
About RADCOM
RADCOM is a leading network test equipment manufacturer. The company specializes in the design, manufacture, marketing, and support of a line of high-quality, integrated, multitechnology test solutions for LANs, WANs, and ATM. RADCOM's test and analysis equipment is used in the development and manufacturing of network equipment; the installation of networks; and the ongoing maintenance of operational networks to facilitate real-time identification, diagnosis, isolation and resolution of network problems. RADCOM's sales network includes over 30 distributors in 35 countries worldwide and over 14 manufacturer's representatives across North America.
For further information, please contact Moty Ben-Arie, Sarit Weiss-Firon or Yuval Mor at 972-3-6455055. Visit RADCOM's website at radcom-inc.com.
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Contact:
RADCOM
Moty Ben-Arie, Sarit Weiss-Firon or Yuval Mor
972-3-6455055
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