quick comparison: mcre making money, though not a whole lot
macr losing money, but its an internet stock now
as I recall, macr had this cash pile, that they seem to
have used well in developing new products. Their share
price collapsed when it was percieved that they had only
one old product, director, under threat from mtropolis
and other newbies, and shockwave also old and fading + scandal
and lawsuits. But suddenly mtropolis was killed off and
macr have redefined themeselves
as in internet stock with awardwinning webauthoring tools, dreamweaver. And
internet stocks are supposed to lose money so nobody minds
anymore. So they have a new lease of life, new promise and
the stock doubles. I thought of buying some but its a different
play than mcre.
By contrast, also has some cash, dont know how much. But my guess is
that they are spending it more on expansion,
solidifying their corporate image, 'moving up' to a bigger
player. I have no sign at the moment that they are going for
the webauthoring market. [But they should; all those consumers
wanting to make home pages with soap-like products not complicated
macr director like things for real mmedia types; they want to
put their photos and poems and family trees (OK brod can do that)
so I think theres a market. Of course MSFT etc all will be
competitors so MCRE have to do it in a unique creative way but
they've done that before. This is my wish-list not reality
as far as I know.]
I thought the insider buying a while back was also encouraging,
however. No matter how small, if an insider is going to buy they'll
probably have a good feeling for a promising time to do it. Of
course I dont know the details of that particular purchase.
One should probably wait for some real signs of a turnaround
in strategy or signs of successful transition to a bigger
company before averaging down. Nobody should follow me on that.
I'm just an impatient optimist.
Happy trading,
Shahn |
