Other Chap:
You need to get in touch with these guys because they are heading down the wrong road too!
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Warner Bros. Online tests video banners
Warner Bros. Online July 25 launched a five-day Web advertising test that will measure response to banners with or without video on its "Batman & Robin" Web site. Warner Bros. will rotate the same basic banner--one with video and one without--on the site to measure click-through response. Jim Moloshok, senior VP of Warner Bros. Online, says he will have quantitative results to release this week. "We hope to triple or quadruple our response, but it could just stay the same," he said.
Copyright July 1997
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InterVU rolls out video banners
InterVU today announces the debut of V-Banner, a video advertising banner that will integrate video into Web banners. Foote, Cone & Belding, San Francisco, will be the first advertising agency to implement the V-Banner in a new campaign for Goldwin Golf, featuring AVDP golf clubs. V-Banner is based on InterVU's All Eyes feature, a proprietary software that provides high-quality delivery of video and multimedia over the Web.
Copyright July 1997
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Accipiter serves up V-Banner ads
Accipiter, which provides Internet advertising management software, said Sept. 2 that its AdManager product will serve and monitor traffic for the InterVU V-Banner on Lycos. InterVU's V-banner video banner is being used by advertisers including Major League Baseball, Hewlett-Packard Co. and Anheuser-Busch Cos. on the Lycos site. AdManager will provide campaign and inventory management reports that Lycos' advertisers can use to manage campaigns.
Copyright September 1997
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This one even has the audacity to actually have a video banner on the page.
eonline.com
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Woe is me! What can we do to make these people understand that what they have accomplished is impossible! What they have doesn't exist does it OC?
Brady_B
There are more so cut the bs! If you're going to make a statement such as the one that I have responded to here, you had better be able to back it up! |
