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Technology Stocks : Apple Inc.
AAPL 278.68+0.2%1:23 PM EST

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To: L.Gardner who wrote (10162)3/26/1998 11:06:00 AM
From: J R KARY   of 213176
 
3/25/98 News on AAPL's 2Q sales e-mailed by Gavin Young

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Hello JR,

Please post the following onto SI's Apple board.

Apple had a Macintosh Business Expo in Portland, OR yesterday. The
event is covered in "The Oregonian" newspaper of Wednesday , March 25,
1998. Some quotes from it are:

The company that built the personal computer is trying to rebuild itself - and counting on a nation that likes happy endings to cheer for its success.

"Assuming we can continue to be economically viable - that is,
profitable - (consumer) confidence comes back relatively quickly," said Mitch Mandich, Apple Computer Inc.'s senior vice president for global sales. "This country loves a comeback."

(Mitch) Mandich said the company is on track this quarter to sell more than 300,000 of its new, ultrafast G3 computers - and that's more than double its G3 sales last quarter.

Mandich said Apple will focus on the consumer and small-business market for new customers. It has dropped prices on its older G3 mchines, which were launched last year.

Mandich said Dell Computers is the example to follow. Dell turns over
its inventory 30 to 40 times a year. Last quarter, Apple's inventory
turned 12 times. Apple wants its inventory to turn over 25 times by
year-end, Mandich said.

Mandich said he is urging Jobs to stay.

"What Steve is wrestling with," Mandich said, "is how to balance his
life, more than anything else" among Apple, his family and Pixar, his
company known for the "Toy Story" movie."

"Once he reconciles how he can manage all three of those, he'll be in a better position to commit."

Gavin Young .
end of e-mail
home1.gte.net

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G3 came out 11/6/97 and 1Q ended 12/26/97 , doubling of G3 unit sales are expected . BUT if they are G3 server units 2Q REVENUES will be favorably impacted.

IMHO Jobs will "take" CEO , but the timing of Amelio's book 4/8/98 may require Jobs' acceptance to be delayed to after his banner 2Q announcement .

Jim K.
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