Old News, but perhaps of interest to some
CREATIVE TECHNOLOGY LTD
Special Package To Promote Singapore's Nationwide
Broadband Initiative
SINGAPORE - December 11, 1997 - Creative Technology Ltd. (Nasdaq:CREAF), the
world's leading provider of multimedia products for personal computers, today announced that
it will bring video conferencing to Singapore ONE, the national initiative to deliver a new
level of interactive, multimedia applications and services to everyone in Singapore.
"We are pleased to complement and help to accelerate Singapore ONE's initiative to create a
single connected network for all Singaporeans," said Low Chee Seng, vice president/general
manager of Asia Pacific at Creative Technology. "The availability of high bandwidth
throughout Singapore will enable Singaporeans to enjoy high quality video conferencing with
Creative's video conferencing solution at every home or office desktop, thereby making
possible time-saving applications such as distance learning, remote tutorial sessions and virtual
meetings."
"Together with industry partners like Creative Technology, we are constantly looking to bring
more exciting and useful services to the public and businesses," said Michael Yap, Assistant
Chief Executive (Infrastructure & Systems) of National Computer Board. "We see that quality
yet inexpensive video conferencing will help to bring about more use for the broadband
infrastructure. With video conferencing, users are no longer restricted to the 'limits of
keyboard'. We can now use the infrastructure to communicate in voice and video. This, we
hope, will bring in a whole new way of interactive communication that is easier to use by all."
To launch Singapore ONE users into the exciting world of video conferencing, Creative has
specially developed the Video Blaster Broadband Internet Toolkit, a very affordable
customised kit that can deliver high quality audio with pictures at frame rates of up to 12
frames per second (depending on network traffic). The Video BlasterTM BIT kit is available
online to Singapore ONE users at a special pilot price of S$99 (usual street price is S$259) on
mall.creativeinspire.com. The kit comes complete with a high quality
video capture board, a colour analog video camera and bundled software including Creative
Inspire, Creative Video WebPhone and other popular Internet software.
"The Video Blaster BIT kit is priced so affordably so that TODAY, Singapore ONE users can
begin to take full advantage of their new broadband connection. We believe at this
market-moving price, more Singaporeans will want to savour the advantages of video
conferencing and we hope that users will soon make video conferencing a part of their daily
lives," said Dr Lung Yeh, vice president of Internet Communications at Creative.
The Video Blaster BIT video conferencing solution will be demonstrated at the 2-day Creative
Coolest Carnival to be held at Ngee Ann City Civic Plaza on Saturday December 13 (1pm to
10pm) and Sunday December 14 (1pm to 8pm).
The video conferencing solution further demonstrates Creative's continued support of
Singapore's IT2000 Vision and the Singapore ONE initiative. In June 1997, Creative launched
a successful joint project with National Computer Board in which Creative Inspire, Creative's
advanced interactive multimedia application, is made available to all Singapore ONE pilot
users. When using Creative Inspire, surfers in Singapore are able to access a customised
Singapore program guide which includes Singapore ONE providers, key government and
community services as well as a non-stop 24-hour channel featuring exclusive Singapore ONE
multimedia contents.
Developed in Singapore, Creative Inspire is an interactive multimedia application that boosts the
user's overall multimedia experience over the Internet. Creative Inspire supports all popular
multimedia formats and integrates the multitudes of web plug-ins into a stylish navigational
interface with simple controls. With Creative Inspire, users can regularly enjoy exciting 24-hour
channels of new music, eye-opening video clips, engaging interviews with industry players,
chat sessions with leading software developers and musicians as well as online play of
challenging games with friends across the globe.
Singapore ONE
Launched on June 9, 1997, Singapore ONE is the world's first nationwide broadband network
that will deliver a new level of interactive, multimedia applications and services to everyone in
Singapore. A key component of Singapore's IT2000 Vision, Singapore ONE has the full
support of the Singapore government, and is driven by the National Computer Board, the
National Science & Technology Board, the Telecommunication Authority of Singapore, the
Economic Development Board and the Singapore Broadcasting Authority.
Singapore ONE's high-speed and high-capacity network will deliver a new level of exciting,
interactive multimedia contents and services to homes, schools and offices throughout
Singapore. Singapore ONE comprises two inter-related levels - an infrastructure level of
networks and switches, and another level of applications and multimedia services.
Creative Technology Ltd
Creative Technology Ltd. develops, manufactures and markets a wide array of advanced
multimedia solutions for the PC, entertainment, education, music and productivity tools
markets. Creative's products are marketed though both the OEM and retail channels under a
variety of trademarks, including the "Blaster" family name. Sound Blasterr has become the
multimedia industry's de facto audio standard. Sound Blaster is an audio platform consisting of
a sound card or chipset, software drivers and bundled software applications that enable PCs to
produce high quality audio. Creative's corporate headquarters and primary manufacturing are
based in Singapore, with sales, distribution and research and development being carried out
through an extensive, global network of subsidiaries located in North America, Europe, Asia
and Africa. Creative is focused on enhancing the overall user experience by providing
powerful, enabling, high-value technology for the mass market. |
