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Non-Tech : Any info about Iomega (IOM)?
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To: Ben Antanaitis who wrote (51436)3/27/1998 2:37:00 PM
From: Michael M  Read Replies (1) of 58324
 
Ben and Brendan.....box makers are in a box. The pressure to put THE low cost product on the shelves right now blows away any "need" for that product to include Zip. I was told Box makers are inflicting horrible wounds on each other and themselves and may continue to do this for another Q or two. Reminds me of airline seats at fire-sale prices a few years ago.

Ben, your thoughts on price and advertising are right on. I favor a large chunk of the ad budget going into co-op msgs with major OEMs, copy should say "XYZ RECOMMENDS" the world's most valuable option.....the Zip, built-in.....for only $59 more. The OEMs should welcome the relief for their own ad budgets.
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