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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: LRS who wrote (8892)3/29/1998 8:50:00 PM
From: Michael Collings  Read Replies (1) of 27307
 
From Cendant:
"Despite the profitability of the Internet for Cendant, the marketing costs were said to be substantial. "Online marketing works, it's just very difficult," explained Melland. As an example, he said a "successful" banner ad seen by 100,000 people would result in about 20-40 buyers. For an ad that cost $20 CPM, every buyer would need to purchase $67 worth of merchandise to make up the marketing costs."

What does Yahoo charge per CPM?
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