Clearly Canadian Beverage Corp (CLCDF) Message Board

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Gold/Mining/Energy : Clearly Canadian Beverage Corp (CLCDF)

CLV 1.430

0.0%

Feb 8 3:00 PM EDT

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To: Rob LeVine who wrote (171)	3/30/1998 3:51:00 PM
From: Shannon Mitchell	Read Replies (1) of 206

Hello Rob, Thanks for the report and I am sorry that it took me a while to get back to you. As you may have noticed, CLCDF has declined much since we last talked. The company knows that their marketing strategy is a bit weak. I haven't heard anything from the company and am waiting to see what their next move will be. If you noticed, Japan is a great place to position trendy items. CLCDF didn't promote their product well for that market. Basically, CLCDF just threw it over there and hoped it would survive. I personal decision is they should have incorporated a virtual image (human form), or character for example, such as (Donnie, the Dominos Pizza icon or Noid which no longer exist). But these are just a few examples of an image, inexpensive, which could have been anchored to Orbitz producing a great marketing/promotion potential. Once again, thanks for the report and we shall keep in touch. Too bad I didn't know you were here. Could have shown you around the island. Good Day Shannon

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