PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 25.89

+0.4%

12:11 PM EST

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To: JPM who wrote (804)	3/30/1998 6:27:00 PM
From: Barron Von Hymen	Read Replies (1) of 9523

Although my math was off, I do believe the Motley Fools have been reading my posts. Mar 30, 1998 (6:10 PM ET) - The Motley Fool Evening News Pharmaceutical firm Pfizer Inc. (NYSE:PFE - news) continued to rise in heavy trading, gaining $1 15/16 to $97 11/16 following the Food and Drug Administration's approval on Friday of male impotence drug Viagra. The company has declined to speculate on potential sales, but has said the drug will cost $7 a tablet wholesale. An estimated 30 million men in the U.S. are affected by erectile dysfunction. Assuming a mere one-tenth of these men opt to use Viagra just once a week, that could mean up to $1.1 billion a year for Pfizer -- no small amount for a company that last year reported sales of $12.5 billion. If a third of those 30 million men decided to use Viagra once a week, Pfizer could rake in $3.64 billion per annum in the U.S. alone. Viagra is expected to be available by prescription by mid-April. Pfizer has two other drugs to boost sales this year, as well. It started selling Trovan, a new antibiotic, earlier this year, and it expects to begin selling Zeldox, a new drug for schizophrenia, later this year.

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