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The Perils of CDMA
Forget the Perils of Pauline; it's the Perils of CDMA that is the cliffhanger of the day in the wireless industry.
After several dark years of failing to live up to its promise, Code Division Multiple Access (CDMA) and its creator, Qualcomm Inc., appeared late last year to be breaking into daylight and solid profitability. Then Korea decided to have a financial crisis. Korea is particularly important to CDMA and Qualcomm, because the San Diego-based wireless company gets as much as 35 percent of its profit from its Korean business. Wall Street reacted by pounding Qualcomm's stock.
Then came sensational reports that PrimeCo Personal Communications L.P. was scuttling its $500 million CDMA work with Motorola Inc. This news was followed by the inevitable speculation that more CDMA contracts would fall, and by the inevitable downgrading of Motorola stock.
So it was back to the doghouse for CDMA.
What's really going on here?
CDMA continues to have its growing pains - growing agonies might be a better way of describing the situation. But such is the way of all things wireless. Wireless technologies seem particularly fraught with horrific start-up obstacles and difficulties.
In Japan, Motorola has two CDMA contracts each valued at more than a billion dollars - one with DDI Corp, the other with Nippon Idou Tsushin Corp. Both appear to be on track. A spokesman for DDI said: "There are always many problems before launching [a] new system, but we are solving them."
At this writing, Motorola hadn't lost the PrimeCo contract and had been paid for most of the work. The firm's exposure, if any, from the controversial contract is likely to be more of a public relations issue. The situation is reminiscent of the flap several months ago when MTEL's initial move into two-way paging was accompanied by numerous startup difficulties, some of which were attributed to Motorola's paging infrastructure. In time, Motorola and MTEL solved the difficulties and the paging service has been thriving in recent months. If CDMA wireless follows the timeworn time line of other wireless technologies, then the PrimeCo service will eventually work as promised. It's just business as usual in the wireless-technology field.
Qualcomm has shipped more than 10 million CDMA chip sets and software packages, and market researchers predict there will be 50 million CDMA users next year. That's still a fraction of the personal-communications-services (PCS) market, but CDMA's market share is growing. CDMA has superior strength in transmitting data, because it assigns codes and runs its data at variable bit rates, ultimately using bandwidth efficiently. With data transmission looming as the NBT - the next big thing - in wireless cellular transmission, CDMA is neatly situated for the coming third generation of wireless broadband transmission. Today just one percent of cellular digital traffic is estimated to be for data.
The line in the sand for third-generation wireless is still being drawn and although the battle lines are vague, the order of battle is shaping up as the mother of all wireless wars. All sides will use one flavor or another of CDMA.
Two international standards have been emerging in recent weeks. The WB-CDMA standard was backed in Europe, which is parlaying its resounding success with the GSM second-generation standard. Although GSM's specifications aren't generally as robust as CDMA's, the standard has been remarkably workable throughout Europe with the result that manufacturers developed advanced systems and users have been able to roam with good service on a single phone throughout Europe.
In the United States, the second-generation PCS standard is still struggling and wireless phone users are confronted with a confusing array of older analog systems and with digital GSM, CDMA, and TDMA systems. While the PCS equipment has more attractive features than analog, PCS can still disappoint - its paging reach is weak, and often there are roaming difficulties. There's even a growing low-tech problem for PCS - many communities have resisted the placement of antennas in their open spaces. Older analog systems have countered the PCS challenge by lowering prices and, of course, sheer inertia has been a factor for users who aren't bothering to upgrade to PCS. U.S. users are understandably confused.
What's been lost in the chaos of the various wireless architectures available today is the promise of tomorrow's third-generation systems. That promise is illustrated in a proposed third-generation wireless scheme put forth by five powerhouse North American companies - Lucent Technologies, Motorola, Nortel, Qualcomm and Sprint. The companies have announced that by 2000 they will test their vision of third-generation wireless that is based on the "evolution of cdmaOne," the version of CDMA promoted by the largest North American wireless companies. They plan to make the version compatible between the second and third CDMA generations.
What's particularly intriguing about the planned 3G is the predicted leap in data speed from today's 14-kbit/second range to "several megabits per second." Those speeds would open up wireless devices to Internet access and multimedia applications. In addition, this proposed North American 3G is planned to be backward-compatible with second generation cdmaOne technology.
"Our goal," said Al Kurtze, chief executive officer of Sprint PCS, "is to trial this technology no later than 2000 and quickly move to commercial deployment."
The European 3G, which is expected to take hold in Asia as well, could beat the U.S. standard to market, although since their WB-CDMA scheme is different, it's unlikely the European-Asian combine will impact the North American market. Japan's NTT Docomo, the country's largest wireless operator, has long been developing to the WB-CDMA standard and is thought to have a head start with the technology. In North America the hope is that the third generation will bring order and robustness to its frenetic market. Otherwise U.S. mobile users will end up continuing to covet European mobile phone systems.
As the third-generation environment unfolds over the next few years, the much-maligned CDMA will surely emerge as a sort of generic platform, the wireless glue of the airwaves. And, there will surely be plenty of start-up agony accompanying CDMA. |