C-Cube Message Board - Msg: 3900089

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Technology Stocks : C-Cube

CUBE 36.04

-0.8%

3:59 PM EST

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To: Tim McCormick who wrote (31661)	3/31/1998 11:30:00 AM
From: BillyG	Read Replies (1) of 50808

Nice article Tim. Excerpt: <<BellSouth is using Divicom equipment to compress and digitize its video signal in New Orleans. Moreover, the company is extending its walk-before-you-run philosophy to digitization by using a lower compression ratio, says Lloyd Daniel, general manager of BellSouth Entertainment. "What we're trying to do is use the more reliable technology that's available at the time we turn up the market. As we go to 8-to-1 or 10-to-1 and beyond, it's going to have to be proven and reliable." In the end, the RHC likely will mix and match compression rates based on the type of channel. On channels with quick movement, such as sports programming, the company will continue to use lower ratios, while on more static channels it will deploy higher compression. "It's an art as much as anything else, making sure you have just the right mix," says Daniel.>>

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