Subj: The Sled Dogs Company Hires a Sales and Marketing Consultant
Date: 98-03-31 13:27:28 EST
The Sled Dogs Company Hires a Sales and Marketing Consultant
MINNEAPOLIS--(BUSINESS WIRE)--March 31, 1998--The Sled Dogs Company (OTCB: SNOW) announced the employment of Dennis Loving as a Sales and Marketing Consultant. Mr. Loving has extensive experience as an independent manufacturers representative for sporting goods products. He has built successful sales and marketing divisions for hockey skates, inline skates, footwear and golf products, creating both brand recognition and loyalty with key accounts. His accounts currently include Gart, Scheels, Shopko, Fingerhut, Damark, Grow Biz/Play It Again Sports, Holiday Companies, East Bay, Target, Pamida, Sears, Spiegel and numerous Specialty Retailers.
Most recently Mr. Loving was employed by Igloo-Viski (Ferland Hockey) as Vice President of Sales, where he developed a successful sales plan for distribution in the U.S., developing and securing key mass merchant and key specialty retailer accounts. Prior to working for Igloo-Viski, Mr. Loving was employed as a Management Consultant with California Pro Sports to manage their sales and marketing program, integrating the distribution of high margin products with low margin products, and developed brand recognition with mass merchants. From 1986 - 1992 Mr. Loving was a member of the Rollerblade, Inc., Sales Representative Advisory Committee which developed sales, marketing and product strategies. In 1987, Loving Sales Group was recognized as Rollerblade, Inc., sales group of the year, and was a runner-up from 1988-1990.
"We are very excited to have Denny involved, said The Sled Dogs Company Chief Executive Officer, Kent Rodriguez. "Denny will be instrumental in recruiting a group of sales representatives and creating retail distribution for our new children's snow skate." His experience will be invaluable," added Rodriguez.
The Sled Dogs Company markets, manufactures, and distributes snow skates and related accessories, including a sportswear line from L.A. Loving. The Sled Dogs Company has developed the world's first patented snow skate that integrates a comfortable, supportive boot and a unique replaceable base, allowing the skate to glide over the snow. In addition to its U.S. roots, Sled Dogs has distributors in Norway, Sweden, France, Belgium, Spain, Germany, Australia, New Zealand, Korea, and Japan.
Forward-looking statements contained in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by some statements made in this release. You are cautioned that all forward-looking statements involve risks and uncertainties. Among the factors that could cause results to differ materially are the following: lack of availability of financing, inability to control costs or expenses; manufacturing and distribution problems; and a lack of market acceptance of the company's products. Reference is also made to the risk factors contained in the company's Registration Statement on Form S-3 (No. 33-80875), which are incorporated herein by reference.
CONTACT:
The Sled Dogs Company, Minneapolis
Kent Rodriguez, 612/359-4006 |
