More on low end AMD/Intel marketshare from Dow Jones newswire:
Dow Jones Newswires -- March 31, 1998
Advanced Micro's Share Of Sub-$1,000 PC
Chip Mkt Up In Feb.
By MARK BOSLET
Dow Jones Newswires
PALO ALTO -- Advanced Micro Devices Inc. (AMD) saw its share of the
sub-$1,000 computer market grow dramatically in February, according to
one market research firm.
The struggling chip maker's new generation K6 microprocessor was inside
49% of the low cost machines sold at retail during the month, said PC Data
Inc. of Reston, Va. That is up from 18.8% in January, the market researcher
said.
For the same period, Intel Corp.'s (INTC) share of the sub-$1,000 market
in the U.S. sank from 65.5% in January to 44.8% in February, said PC
Data analyst Stephen Baker.
National Semiconductor Corp.'s (NSM) Cyrix Corp. unit also saw a
decline. Cyrix chips were inside 15.7% of machines in January and 6.2% of
machines in February, Baker said.
Analysts caution that one month of data in this rapidly changing and still
emerging consumer market might not point to long-term or sustainable
trends. But Advanced Micro's apparently growing success against Intel is
likely to give new hope to its strategy of creating an alternate source of
supply to the chip giant.
The sub-$1,000 market is the fastest growing segment of the consumer PC
market and now makes up about 40% of overall consumer sales.
Baker said Advanced Micro's success came because high-profile computer
makers Compaq Computer Corp. (CPQ) and International Business
Machines Corp. (IBM) now use K6 chips in several low-priced models.
John |
