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Technology Stocks : Apple Inc.
AAPL 277.24-0.3%3:39 PM EST

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To: Richard Habib who wrote (10618)4/1/1998 10:49:00 AM
From: HerbVic  Read Replies (1) of 213176
 
Is it just me, or is the article vague and ambiguous?

"...net sales for the quarter rose 14 percent to $1.45 billion in the third fiscal quarter. Sales at stores
that had been open for at least a year were up 1.2 percent."

and

"...sales per superstore fell about 6 percent from a year ago."

Does this mean more stores to divide by translates into falling sales?

and

"...expenses related to refinements of its direct
sales business, have been higher than expected..."

Expenses related to ASWAS introduction?

"CompUSA is expecting to see flat same store sales in the fourth fiscal quarter..."

This translates into, "The Macintosh sales are stealing market share from the Wintel market."

Net/net for AAPL is good news. Increasing market share at expense of cheap Wintel clones!

Happy AAPL blossom Spring!
HerbVic
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