(PR NEWSWIRE) DJ: eMarketer Names Two Best eBusiness Sites of 1997; Amazon
DJ: eMarketer Names Two Best eBusiness Sites of 1997; Amazon.com and
barnesandnoble.com Web Sites Honored For Break-Through Online Retail Sales
NEW YORK--(BUSINESS WIRE)--April 1, 1998--Amazon.com and barnesandnoble.com
have been chosen as co-recipients of eMarketer's "Best eBusiness Site of
1997" award, announced, Sam Alfstad, publisher of eMarketer,
(http://www.emarketer.com).
eMarketer, the one-stop resource for online marketing information,
statistics and news, has awarded the honor for three years to progressive
companies that conduct business online. Previous winners include Federal
Express in 1995 and PointCast last year.
"Online retail sales experienced dramatic growth in 1997 and no category
evolved more online than book selling," said Alfstad. "This past year saw
Barnes & Noble and Amazon.com establish the benchmark for how companies and
services will be measured while conducting business online in the future.
They are aggressive marketers, and their competition is creating better
services and lower prices -- true consumer benefits online."
Likening the innovative online marketing strategies and tactics of both
Amazon.com and barnesandnoble.com, to the classic consumer marketing wars of
the 1970's and 80's, Alfstad noted that the online book-selling industry has
evolved -- reaching upwards of $1 billion annually.
"There will always be a Coke/Pepsi, Macy's/Gimbels and Hertz/Avis
competition vying for market share. What sets Amazon.com and
barnesandnoble.com apart is that they've truly set up a consumer packaged
goods operation of epic proportions -- online," he said.
"Both companies recognized that the industry was about to explode and
quickly reacted. Amazon.com created one of the most exciting retail business
sites of the year and Barnes & Noble responded, rapidly moving from their
familiar brick-and-mortar world, to meet the challenge and retain their
established customer base, while capturing new, online market share,"
Alfstad concluded.
"While Amazon.com positioned itself on the leading edge of technology,
Barnes & Noble broke through with an aggressive online strategic marketing
program," said Geoff Ramsey, eMarketer's research director. "Both companies
sites are clean, include great looking banners and incorporate innovative
customer service elements, databasing and offline promotions to build their
customer base.
"These two companies are prepared to attract the real consumer, not the
techies that just download software," Alfstad concluded. "At eMarketer, we
believe this is an important step for online marketing. These leadership
companies, and the others that follow, will accelerate the sales of true
consumer items and products on the internet."
eMarketer, is a complete, comprehensive resource for anyone who wants to
know what's happening with business online. It is a dependable business tool
for anyone setting up or operating a business online. eMarketer aggregates,
analyzes and filters online business information turning it into business
intelligence.
eMarketer went online March 9, 1998, evolving from the highly successful
"e-land" web site (published from July 1996 to March 2, 1998). e-land won a
variety of awards and accolades, including USA Today's Hot Site, a four-star
review in NetGuide and iWorld's Site of the Day.
CONTACT: Gary Galati
ggalati@emarketer.com
212-677-7137
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