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Non-Tech : KKRO Koo Koo Roo

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To: larry ascherman who wrote (403)4/1/1998 4:50:00 PM
From: deep_rough  Read Replies (1) of 479
 
Larry, I too have held this turkey for too long. As a denizen of the Pasadena store, I've realized for several years that an inept and top-heavy mgmt had virtually destroyed a co. with tremendous potential.

Allen's plan to divest the pottery & coffee, chop corp. overhead in half and reduce staff almost brought tears of joy to my eyes. It's beyond me how Berg could justify a co. of this size needing 3 presidents and 12 vp's. It seemed for a while that every time they opened a new store they'd hire another vp.

The top line continues to grow. Allen seems to know what's needed to get back on track. Iacocca lends a lot of credibility. Last time I looked, not one analyst followed this stock. That will change. Once the turnaround starts to look real, the buy recs should start coming in.

When the stock dipped to $2.75 today, I was compelled to increase my position. As someone said here earlier, I wish I'd bought Sunbeam when Dunlap came aboard.

Gary
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