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Non-Tech : Enamelon (ENML) - Does anyone follow this?
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To: Shankar Ramakrishnan who wrote (494)4/2/1998 1:49:00 AM
From: Shankar Ramakrishnan  Read Replies (1) of 863
 
Does anyone agree with me that Enamelon needs to carry out a huge advertising blitz on national TV? Otherwise how would a casual shopper know the difference between the patented tooth remineralization formula and the hordes of other second tier toothpastes like Arm and Hammer or Sensodyne? Not everyone looks up press reports on the Internet or in the WSJ. Their marketing department should get more proactive.
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