As a customer, I'd be impressed with the existing client list.
As a customer, I, importantly, wouldn't want my internet advertising provider to be the same one my
competitor uses. Just this simple fact tells us Doubleclick ain't the only game in town. If you do the
math from this point on, you'll see that Zulu has standing.
For example, do you think Microsoft and Sun will want to share the same online advertising contract?
I don't think so. There are other places to go. Zulu, for example.
Before I begin, I would like to thank you for answering my challenge. I'm being dead serious. I was wondering what would happen if I did post this and how many people would attack me rather than answer me.
It wasn't meant as a bragging situation, it was meant as a challenge for the yeasayers to show that they really know what they're defending.
OK, now to your answer.
In rebuttal to your answer, we have people jumping on our client network because their competitors have already joined. They don't wish to be left behind, and they have to equal out the field of playing in the SIM network.
As a customer, you would be impressed with the client list. But if you're running a demographic ad campaign, and you're a "PTP"er, the client list is not what you're going for, the network is what's the most important thing. Client lists don't mean anything if they're on websites that aren't seen. The network is the most important thing, and how many hits they get on those sites, and from who, and what kind of sites they are. |
