Intel invests in MSHE! .70
Sci-Fi TV Series Soars Utilizing Intel Technology; Animated Sequences Rendered With Speed and Flexibility on Powerful PCs
SANTA CLARA, Calif., April 2 /PRNewswire/ -- Signifying the sea-change occurring in digital content creation, "Van-Pires," a top rated syndicated series created and produced by MSH Entertainment (MSH) (OTC Bulletin Board: MSHE) and Abrams/Gentile Entertainment (AGE) was entirely produced and rendered using 50 Intel Pentium (R) Pro processor based workstations. The series combines live-action filmed sequences
seamlessly blended with 3D computer generated hi-tech animation made possible by Intel technology.
"'Van-Pires' is a unique combination of live action and dazzling 3-D computer animation," said Jonathan Stathakis, President, MSH Entertainment. "The volume economics of Intel architecture-based PC's has enabled us to create very sophisticated animation at a fraction of the cost of proprietary workstations."
"The popularity of Intel Architecture-based personal computers and workstations continues to grow in the animation and entertainment industries," said Paul S. Otellini, Executive Vice President and General Manager, Intel Architecture Business Group, Intel Corporation. "Intel's dedication to delivering high-performance visual computing platforms is driving a new computing paradigm for both the entertainment and animation industries."
According to the Neilson ratings system, the popular syndicated daytime action-adventure sci-fi series which appears on WB, UPN and Fox network stations is one of the highest syndicated rated shows in the all important 6 to 11 age range. The series, clearing nearly 90% of the country, has ratings during the current second cycle that exceed those of its premiere dates, performing as a consistent time slot leader in key markets. Because of its
consistent high ratings, the series is currently being scheduled for broadcast through the 1999 broadcast season in many of the top 50 markets.
The entire rock soundtrack for "Van-Pires" was edited and mastered using Intel architecture. All of the musicians under the direction of the series music director, composer and performer, John Entwistle, founding member and bass guitarist for the legendary rock band, "The Who," also used Intel architecture-based systems to write and record the rock score for the series. During the process, music files and lyrics were transferred between the United
States and England via the Internet.
To produce "Van-Pires," fifty dual Pentium Pro processor based workstations were used in five sub-farms to ensure that no bottlenecks existed when it came time for rendering the animation sequences. This combination provided both the modelers and animators with rapid visualization capabilities, once unheard of in personal computers. The main file server is powered by a 266 MHz Pentium Pro processor which stores the data comprising all of the
animation being generated by the artists.
In November 1996 MSH Entertainment Corporation (OTC Bulletin Board: MSHE) a Los Angeles/San Francisco based children's animation, film and television production company entered into a cooperation agreement with Intel. Intel also purchased a warrant for one million shares of MSHE stock at that time.
Intel, the world's largest chip maker, is also a leading manufacturer of personal computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
* Other brands or products are trademarks or registered trademarks of their respective holders.
SOURCE Intel Corporation
CO: Intel Corporation; MSH Entertainment; Abrams/Gentile Entertainment
ST: California
IN: ENT CPR
SU:
04/02/98 12:08 EST prnewswire.com
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