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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 242.37-0.8%10:30 AM EST
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To: William T. Katz who wrote (2784)4/3/1998 3:33:00 PM
From: LRS  Read Replies (1) of 164684
 
By the way, when I meant exploitation of physical stores in internet wars, I was thinking more along the lines of publicity...

This is what most analysts are not taking into account.

For a tiny (or no) incremental cost, Barnes&Noble and Borders could print their web site addresses on their shopping bags or display them prominently on banners outside the entrances of every one of their stores.

Any "cannibalization" of their stores will occur through their online subsidiaries, not as a result of Amazon.
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