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Non-Tech : KKRO Koo Koo Roo

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To: DCRich who wrote (416)	4/4/1998 5:17:00 AM
From: edna lipiner	Read Replies (1) of 479

I think I know how to save KKRO- This is not addressing the stock price which we all know is reacting to the juggernaut of publicity tapping into the heady strains propelled by the powerful combination of KKRO cultist and speculators. WE all know kkro must do something in a significant way to save it from a structural decline-which is inevitable even though they have an excellent product. I mean death spiral triggered by convertibles, absentee owners (oh!is that where the cash register is?), "color my chicken" etc, etc. KKRO is nothing but a BILL to be paid by issuing more stock. Besides hiring a restaurant consultant who has owed a single profitable take out like place- who momed and poped it for twenty years, and feels every expenditure in his soul, who could go to a KKRO and shout after one week - are you guys nuts! your lease is too high your overhead is way off base, your help is on the phone, where are the incentives for the managers etc etc. KKRO should copy the model of no profit for years: Amazon .com. That's right you heard it first here folks. Lee should squeeze his last breath of enterprising spirit to float money for yet more KKRO centers in all major metropolitan areas in order to tap into the health conscious baby-boomers penchant to mix healthy skinless chicken with internet wizardry. Its quite simple . Say I'm in N.Y.C. and I wish to E-mail my friends or family in L.A. with a KKRO E-mailed meal all I have to do once I set up the account (like I do with my broker) is send an E-mail to my L.A. starving friends confirmation that they have a meal awaiting them at KKRO. Forget about the stock I already have an application with Lee to sell advertising on their home page. KooKoo can easily slip into the American idiom- Denro can do the ads - "YOU THINK I'M KOO KOO, i'LL SHOW YOU KOO KOO! Any other Ideas??????????????

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