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Technology Stocks : Dell Technologies Inc.
DELL 127.71+4.2%2:11 PM EST

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To: Meathead who wrote (36598)4/4/1998 3:59:00 PM
From: Eddie Kim  Read Replies (2) of 176387
 
Meathead,

They don't call it a "PC War" because all the companies get along. It's a war of attrition based on slashing prices that kills off the weaklings. Just look at what happened in the early 1990's when Compaq started that PC War. How many computer companies folded? In addition Compaq must get rid of old inventory at any price before it becomes pratically worthless.

As for Compaq, it has roughly $4 billion in cash ($2 billion from DEC...correct me if I'm wrong). 85% of all revenues come from corporate accounts. It has the highest revenue margins in the industry at 27.5% (1997) largely due to its dominance in server sales. So forget about your math, because Compaq makes more money per machine than Dell - even though they're less efficient (which is something Compaq is working on and hopes to solve by summer).

As for Dell, there is no doubt in my mind that they are one of the top pc companies and will come out just fine. Yet, to say that Dell's margins won't be hurt is foolish. It might not happen, but I wouldn't bet on it. Dell just released there top Pentium II notebook for less than $4,000. That's a first.

-Eddie
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