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Biotech / Medical : Zonagen (zona) - good buy?
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To: Brander who wrote (3249)4/5/1998 10:37:00 PM
From: Steve H.  Read Replies (1) of 7041
 
Did you consider that there is value to Pfizer's sales management putting Zonagen's potential entry into the marketplace as a negative incentive to it's reps.? "We'll lose market share (you'll lose sales bonuses) if we don't snap up as much as the market as possible before Vasomax gets approved any day now. Go get 'em boys!"

Creating the perception of an enemy is one of the oldest tricks of leadership.
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