C-Cube's AC3 settops............................
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Monday April 6, 8:54 am Eastern Time
Company Press Release
C-Cube Creates New Entertainment Opportunities for Digital Settops With Dolby AC-3 Certification
LAS VEGAS--(BUSINESS WIRE)--April 6, 1998--C-Cube Microsystems Inc. (NASDAQ:CUBE - news) announced today that its AViA Settop Decoder is one of the first highly integrated audio/video settop solutions to be certified as fully compliant with Dolby Digital (AC-3).
C-Cube's AViA settop solutions and production-ready designs are being deployed worldwide, enabling digital video service providers to offer advanced entertainment capabilities to consumers. Today's announcement demonstrates C-Cube's feature-rich offering for enhanced settop capability and furthers C-Cube's competitive position in this growing market.
Dolby Digital enables content providers to enhance the entertainment value of their programming to subscribers by delivering full surround-sound functionality, increasing the opportunity for incremental revenues on premium movies and digital audio services. By providing this advanced audio capability for settop receivers, C-Cube is continuing to lead the market in delivering advanced features for emerging digital video broadcast deployments.
''The market is shifting towards settops that support content-rich services, increasing the value-add to the consumer,'' said Nai-Ting Hsu, vice president and general manager for C-Cube Microsystems' Consumer Network Products Division (CNP). ''Dolby Digital plays a significant role in enhancing the viewing experience by offering full surround-sound capability that immerses the consumer in the programming experience. We are pleased to be offering this level of audio performance to both the settop manufacturers and digital video service providers.''
C-Cube has been working closely with Dolby Laboratories since 1995 to ensure the highest quality performance and full compliance for the 5.1-channel surround sound of the Dolby Digital specification in its integrated decoder product line.
Dolby Digital was designed to use lower data rates and maximize audio quality. The specification provides ''5.1'' discrete channels of audio, including five full frequency channels; Left, Center, Right, Left Surround, Right Surround; and a Low Frequency Effects channel. Dolby Digital has been adopted as a mandatory multichannel standard for DVD throughout the world, and has been adopted as the audio format for High Definition and Standard Definition digital television broadcasting in the United States.
About Dolby and Digital Audio
Dolby Laboratories is the developer of audio signal processing systems used worldwide in consumer audio and video products, on consumer audio and video entertainment software, and in professional sound applications that include music recording, broadcasting, and motion picture sound. The privately held company is headquartered in San Francisco, with offices in New York, Los Angeles, Shanghai, Tokyo and European headquarters in England.
About C-Cube Microsystems
C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address consumer electronics, communications and computer markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at 1.408.490.8000 or on the World Wide Web at c-cube.com.
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Contact:
C-Cube Microsystems
Mary Sharpless-Giani, 408/490-8629
mary.giani@c-cube.com
or
Molly McCarthy, 408/490-8017
molly.mccarthy@c-cube.com
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