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Technology Stocks : C-Cube

CUBE 38.24

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Jan 23 9:30 AM EST

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To: Stoctrash who wrote (31874)	4/6/1998 12:24:00 PM
From: John Rieman	Read Replies (1) of 50808

HP/Snell & Wilcox................................. newsalert.com LAS VEGAS--(BUSINESS WIRE)--April 6, 1998 -- Highlighting its leadership in MPEG compression technology, Hewlett-Packard Company today announces it will team with Snell & Wilcox, one of the industry's premier suppliers of video processing equipment, to demonstrate high-definition television (HDTV) upconversion here at the National Association of Broadcasters (NAB) conference and exposition. Upconversion is a key technique broadcasters will use to move to digital television (DTV), converting standard-definition video to high-definition video. It allows broadcasters to use their existing standard-definition video infrastructure as an integral part of their HDTV migration. The demonstration will take place at HP's booth, No. S5426, in the Sands Convention Center. HP will use the HP MediaStream Broadcast Server with 4:2.2 capability to source standard-definition material upconverted to 1080I line HDTV format. DTV upconversion performs best when the source of content is 4:2:2 encoded, 16X9 aspect ratio video. The extra chroma resolution provided by 4:2:2 encoding offers the upconverter more data to work with as it converts the video format. "A long-time leader in the industry, Snell & Wilcox delivers the leading upconversion technology," said Al Kovalick, principal architect for HP's Video Communications Division. "They understand what it takes to succeed in this business."

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