KTWO timeline from their site
k2design.com
NCSA releases Marc
Andreessen's Mosiac
browser for all
platforms
Proprietary services
including AOL, Genie,
Prodigy, Compuserve,
and Delphi duke it out
for early adopters
February 1993, Doug Cleek and Brad Szollose form K2
Design, a partnership traditional design shop specializing
in corporate identity. >
< Doug and Brad locate their new offices
in the landmark building, The St. Denis
Hotel, in Greenwich Village, New York
City.
The team begins to do GUI work for CD-ROM projects.
1 9 9 4
January 1994, there
are 2.2M Internet hosts
in the world
Marc Andreessen
colleagues leave
NCSA to form Mosaic
Communication
David Centner joins the partners.>
Centner's business development plans shepherds the
creative shop into the interactive arena years before
others.
K2 tackles its first online GUI for a
proprietary online network.
< Victoria Secret CD ROM, Sierra Magazine online.
1 9 9 5
January 1995, there
are 4.8M Internet hosts
in the world
June 1995, AOL has
3M subscribers and
integrates WWW access
into service package
Find/SVP estimates 5M
Internet users
July 1995, Matt de Ganon joins partnership of
Szollose, Cleek and Centner bringing business
management experience to the team. >
Year marked by hyper-growth: increase in staff
from several freelancers to team of 30.
Programming staff brought on board.
Develop our first group of full blown Web sites
< NAPL, Roundabout Theater.
1 9 9 6
January 1996, there
are 9.4M Internet hosts
in the world
June 1996, Internet
Advertising Bureau
(IAB) founded
June 1996, AOL has
6.2M subscribers
November 1996,
Jupiter estimates total
online HH at 23.4M
IAB estimates online
advertising spending at
$267M for 1996
K2 is the first interactive agency to form dedicated Media and Promotions
group.
K2 is the first interactive agency to form dedicated
Measurement and Analysis group.
May 1996, Live Cybercast of Bring in 'Da Noise, Bring in
'Da Funk Cast Party. >
More hyper-growth: increase to 60 team members.
June 1996, K2 moves to Information Technology Center offices in New
York's financial district.
< Incorporation and Initial Public Offering in July 1996.
Industry recognition for K2! CASIE Award for IBM
Deep Blue vs. Gary Kasparov; recognized by
Arthur Andersen as providing an environment that
fosters innovation. >
Continue developing increasingly sophisticated Web sites while
also servicing client requests to leverage K2's roots in print
media: packaging and print advertising.
K2 is the first to develop and execute vision of a full service interactive
agency by transitioning client projects to long-term relationships.
K2 closes the year with over 30 major Web development initiatives behind
us and revenues of $4.077M.
1 9 9 7
January 1997, there
are 16.1M Internet
hosts in the world
April 1997, Find/SVP
estimates 40-45M US
Internet users, close to
half (42%) of whom are
women
IAB announces online
advertising spending
for first half of 1997 is
$343.9M
K2 grows from 60 to 70 team members.
K2 leads the interactive agency industry by formalizing our Account
Services group.
June 1997, expand into additional 14,000 sq ft of space
on Broad St.
< Among first independent full-service interactive agency
accepted as member of the AAAAs.
K2 awarded 1st place by American Business
Communicators for Chase Relationship CD-Rom. >
K2 launches numerous strategic campaigns on behalf of
its clients.
HOME - [OUR VISION] [OUR CLIENTS] [OUR COMPANY] -- TOP OF PAGE
K2 DESIGN, a full service interactive agency
Contact Us--NYC, NY | +1.800.358.0191
K2 Design and the K2 Medallion are trademarks of K2 Design, Inc. |
