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Non-Tech : OAKLEY- NYSE:OO
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To: carole bayer sager who wrote (7)10/29/1996 9:34:00 PM
From: Doug Meetmer   of 1383
 
Hello,

I think that the stock was hit hard by the "guilt by association" phenomenon. That is to say that Bausch and Lomb as well as sunglass hut had bad earnings, which brought down OO. I think the stock fell after the OO earnings release, not because the news was bad (on the contrary) but rather because of the old saying "buy on the rumor and sell on the news."

This stock may drift a bit lower before institutions start taking note of it again. It is always hard to predict a bottom, but I would watch it a little longer. I don't get the feeling that it is going to go surging upward in a hurry. The investing climate currently is one that favors larger, more established companies and investors may be a little sheepish about jumping into Oakley, given that it was a high flier that appears to be taking a beating right now. As long as you believe in the fundamentals of the company, you will probably be rewarded next quarter at the time of the next earnings release (assuming sales and earnings continue to progress at the current clip).
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